PORTFOLIO
From UX optimization to brand identity, I'm drawn to projects where strategy and creativity work together. Below is a mix of client work, conceptual projects, and design explorations.
If you’re interested in my video editing skills, please check out my work on Vimeo.
Ryze Superfoods Mushroom Creamer
Conceptual E-Commerce Redesign
Identified Critical Friction Points – Conducted heuristic evaluation revealing 51% bounce rate driven by hidden navigation and missing trust signals
Streamlined Purchase Flow – Reduced checkout from 6 steps to 3 with strategic trust badge placement, improving conversion potential
Built Scalable Design System – Taught myself Figma and created component library ensuring consistency across 16 responsive screens
Quantum Therapy PC
Website Redesign & SEO Strategy
Delivered Measurable Results – Improved search ranking from 35th to 5th position and doubled client base within months of launch
Implemented Strategic SEO – Optimized for "Myofascial Release Portland Oregon" through keyword integration, blog creation, and technical improvements
Restructured User Experience – Redesigned navigation and information architecture, making intake forms easily accessible and consolidating scattered content
Wave Hotel
Brand Identity & Visual Design
Researched Market Opportunity – Analyzed growing bleisure travel trend and Maui's hospitality landscape to identify positioning gap
Developed Strategic Brand Identity – Created "Catch a wave in & relax" brand with typography system and two-blue color palette communicating sophistication and coastal energy
Designed Brand Experience – Applied visual system across signage and lifestyle touchpoints demonstrating Revive, Rejuvenate, Reconnect pillars
Lively Superfood Creamer
Brand Identity & Packaging Design
Identified Limited Format Competition – Found only Laird Superfood offering ready-to-pour liquid while all other mushroom creamers (Four Sigmatic, Ryze) use powder
Created Differentiated Brand – Developed "Wake Up & Live A Little!" tagline and identity with expanded flavor variety (Vanilla, Cinnamon, Cacao) vs. competitors' limited options
Designed Sensory-Driven Packaging – Created warm, creamy color palette and typography triggering appetite appeal while maintaining wellness credibility
Catalyst TV Show Bumper
Motion Branding and UI
Motion Branding - Created a 4-8 second animated bumper that effectively integrates Catalyst’s brand identity, elevating the show's recognition on Arizona PBS.
Dynamic Visual Design - Utilized seamless animations and engaging visuals to reflect the educational and innovative tone of the Catalyst TV series.
UI Consistency - Incorporated consistent typography and brand elements from Catalyst’s visual identity to ensure a cohesive and polished user experience.
Sports Lower Thirds
Live Broadcast UI Design
Dynamic Motion Graphics - Designed and animated one-tier, two-tier, and three-tier lower thirds to enhance the visual storytelling of live broadcasts.
Brand-Driven Design – Integrated the Portland Trail Blazers’ brand elements, including typography, colors, and logos, to maintain a cohesive identity.
Concept Development – Created a storyboard and creative brief to define objectives, target audience, and the overall celebratory tone of the project.
Broadcast-Ready Assets – Developed graphics in Adobe After Effects, Premiere Pro, Illustrator, and Photoshop for real-time sports coverage.
Aloha Lovebirds
Motion Graphics Design Exploration
Nature-Inspired Animation – Transformed an original photo taken in Pupukea, North Shore, into an immersive motion graphics piece.
Layered Visual Storytelling – Used Photoshop, Illustrator, and After Effects to animate elements step by step, from sand and waves to a dynamic light beam.
Mixed-Media Integration – Blended real video footage with digital animation, bringing the scene to life with moving waves, flying birds, and ambient sounds.
Cultural & Personal Significance – Captured the beauty and essence of O‘ahu’s coastline with authentic ocean sounds, bird calls, and ukulele music.
Elton John - Final Tour
Graphic Design Poster Project
Bold, Iconic Design – Created a visually striking poster for Elton John’s Farewell Tour, showcasing his legendary style and stage presence.
Custom Typography & Illustrations – Leveraged Illustrator to design unique typography and intricate elements that embody the energy of the tour.
Vibrant Color Palette – Used a dynamic mix of colors to capture the celebratory and iconic nature of the farewell performance.
Celebrating a Legacy – Designed with the goal of honoring Elton John’s incredible impact on music and culture, making the poster both a tribute and a promotional piece.