WORK

I create intuitive experiences that balance creativity with purpose.

I'm drawn to thoughtful, intentional design work that's helpful and meaningful—elevating brands through design that's both engaging and functional.

If you’re interested in my video editing skills, please check out my work on Vimeo.

Ryze Superfoods Mushroom Creamer

Identified Critical Friction Points – Conducted heuristic evaluation revealing 51% bounce rate driven by hidden navigation and missing trust signals
Streamlined Purchase Flow – Reduced checkout from 6 steps to 3 with strategic trust badge placement, improving conversion potential
Built Scalable Design System – Taught myself Figma and created component library ensuring consistency across 16 responsive screens

Delivered Measurable Results – Improved search ranking from 35th to 5th position and doubled client base within months of launch
Implemented Strategic SEO – Optimized for "Myofascial Release Portland Oregon" through keyword integration, blog creation, and technical improvements
Restructured User Experience – Redesigned navigation and information architecture, making intake forms easily accessible and consolidating scattered content

Researched Market Opportunity – Analyzed growing bleisure travel trend and Maui's hospitality landscape to identify positioning gap
Developed Strategic Brand Identity – Created "Catch a wave in & relax" brand with typography system and two-blue color palette communicating sophistication and coastal energy
Designed Brand Experience – Applied visual system across signage and lifestyle touchpoints demonstrating Revive, Rejuvenate, Reconnect pillars

Identified Limited Format Competition – Found only Laird Superfood offering ready-to-pour liquid while all other mushroom creamers (Four Sigmatic, Ryze) use powder
Created Differentiated Brand – Developed "Wake Up & Live A Little!" tagline and identity with expanded flavor variety (Vanilla, Cinnamon, Cacao) vs. competitors' limited options
Designed Sensory-Driven Packaging – Created warm, creamy color palette and typography triggering appetite appeal while maintaining wellness credibility

Motion Branding - Created a 4-8 second animated bumper that effectively integrates Catalyst’s brand identity, elevating the show's recognition on Arizona PBS.
Dynamic Visual Design - Utilized seamless animations and engaging visuals to reflect the educational and innovative tone of the Catalyst TV series.
UI Consistency - Incorporated consistent typography and brand elements from Catalyst’s visual identity to ensure a cohesive and polished user experience.

Dynamic Motion Graphics - Designed and animated one-tier, two-tier, and three-tier lower thirds to enhance the visual storytelling of live broadcasts.
Brand-Driven Design – Integrated the Portland Trail Blazers’ brand elements, including typography, colors, and logos, to maintain a cohesive identity.
Concept Development – Created a storyboard and creative brief to define objectives, target audience, and the overall celebratory tone of the project.
Broadcast-Ready Assets – Developed graphics in Adobe After Effects, Premiere Pro, Illustrator, and Photoshop for real-time sports coverage.

Nature-Inspired Animation – Transformed an original photo taken in Pupukea, North Shore, into an immersive motion graphics piece.
Layered Visual Storytelling – Used Photoshop, Illustrator, and After Effects to animate elements step by step, from sand and waves to a dynamic light beam.
Mixed-Media Integration – Blended real video footage with digital animation, bringing the scene to life with moving waves, flying birds, and ambient sounds.
Cultural & Personal Significance – Captured the beauty and essence of O‘ahu’s coastline with authentic ocean sounds, bird calls, and ukulele music.

Bold, Iconic Design – Created a visually striking poster for Elton John’s Farewell Tour, showcasing his legendary style and stage presence.
Custom Typography & Illustrations – Leveraged Illustrator to design unique typography and intricate elements that embody the energy of the tour.
Vibrant Color Palette – Used a dynamic mix of colors to capture the celebratory and iconic nature of the farewell performance.
Celebrating a Legacy – Designed with the goal of honoring Elton John’s incredible impact on music and culture, making the poster both a tribute and a promotional piece.