Aloha, I’m Laurie.

I'm a UX, Learning Experience, and Digital Designer who approaches projects with strategic thinking, curiosity, and an intuitive understanding of user needs.

My experience working directly with clients - from freelance web design to learning platforms to brand strategy - taught me how to observe patterns in behavior and really listen to what people need. I bring that same approach to my design work, looking for ways to make things clearer, easier, and more useful.

I combine empathy and intuition with hands-on experience in UX, learning experience design, web design, SEO, and visual systems.

Seoul-born, Hawaiʻi-raised, Portland-based. I bring diverse perspectives to every project and love creating work that genuinely connects with people.

Thanks for visiting!
Laurie

Recent work:

  • Contributing to learning experience design for a health and wellness app (700+ screens)

  • Redesigning an e-commerce website through accessibility and information architecture improvements

  • Raising a healthcare client's Google ranking from 35th to 4th place through strategic UX and SEO improvements.

Education:

Bachelor of Applied Science in Graphic Information Technology - Interaction Design from Arizona State University (Summa Cum Laude, 4.0 GPA)

Associate of Applied Science in Web Development & Design from Portland Community College (President's List, 4.0 GPA).