CASE STUDY

QUANTUM THERAPY

Website redesign & SEO strategy

ROLE

Digital Designer + UX

TIMELINE

4 Months (March - July 2023)

CLIENT

Quantum Therapy, PC

TOOLS

Overview

I worked with Quantum Therapy PC, a local physical therapy clinic in Portland, Oregon, to redesign their website and strengthen their online presence. By reorganizing site structure, clarifying content, and implementing SEO optimization, their Google ranking improved from 35th to 4th place for myofascial release services.

The Challenge

Low Search Ranking

Ranking 35th place for key services meant missing out on potential clients actively searching for myofascial release treatment in Portland.

Outdated Web Presence

The website had outdated design and confusing navigation, making it difficult for visitors to find information and engage with the practice.

Limited Online Presence

No blog, social media integration, or modern SEO strategy meant the clinic wasn't discoverable when people needed their services most.

Design Approach

I redesigned the website on Squarespace with a focus on user experience and search visibility. I reorganized the site structure for clearer navigation, improved content hierarchy to highlight key services, and added strategic imagery to create emotional connection. I then optimized for local search by implementing SEO best practices, including keyword optimization, meta descriptions, and structured data to improve discoverability in search results.

Research & Discovery

To improve Quantum Therapy PC's search visibility, I conducted competitive analysis of top-ranking physical therapy providers in Portland. This research revealed the SEO strategies and online presence tactics that successful competitors used to rank well and attract clients.

Key Research Methods:

  • Competitive analysis of top-ranking competitors

  • Analysis of SEO strategies and keyword usage

  • Review of online presence (social media, backlinks)

  • Evaluation of user experience and design patterns

Key Findings:

  • Top competitors strategically used keywords like "Myofascial Release Portland, Oregon" in their content

  • Successful sites maintained active blogs and social media profiles

  • High-ranking competitors featured patient testimonials and professional backlinks

  • Leading sites combined clean design with clear service information and mobile optimization

Design Process

Competitive Research & Strategy

To understand what worked in this niche market, I examined the websites of the top competitors ranking for the search term "myofascial release Portland." I looked at their SEO tactics, information architecture, and design choices. By studying what successful competitors were doing, I identified patterns and best practices that I could apply to Quantum Therapy's redesign.

Website Redesign & Navigation Restructure

Based on my competitive research and analysis of the site's usability issues, I developed a strategy to modernize the website and improve user navigation. I focused on restructuring the information architecture to make it easier for visitors to find what they needed, from initial discovery through booking an appointment. This included reorganizing the navigation menu, optimizing educational content for clarity, and enhancing the overall user experience across desktop and mobile devices.

SEO & Content Strategy

I developed a comprehensive SEO strategy to improve Quantum Therapy's search visibility and attract potential patients actively searching for myofascial release treatment in Portland. The strategy combined technical SEO optimization with strategic keyword integration and social media integration. I focused on making the website more discoverable in local search results while building authority through quality content and social presence.

Design Solutions

Website Redesign & Educational Content

Before

After

Redesigned Website to Improve User Experience and Search Visibility:

  • Restructured navigation to group related content under dropdown menus like "About" for easier browsing

  • Elevated intake forms to top-level navigation to make them immediately discoverable

  • Added blog section to main navigation to support content marketing and SEO

  • Modernized the design with professional imagery and improved visual hierarchy to convey credibility

  • Optimized educational content pages like "What is Myofascial Release?" to make complex medical information more accessible through clearer content organization and visual presentation

  • Enhanced mobile responsiveness across all pages to improve user experience for on-the-go visitors

  • Organized the user flow from initial browsing through appointment booking to reduce friction in the conversion path

Implemented SEO Optimization to Improve Search Visibility

  • Integrated the keyword "Myofascial Release Portland Oregon" throughout site content and metadata

  • Optimized page titles, meta descriptions, and headers with location-specific keywords

  • Created location-specific content emphasizing Portland expertise

  • Improved site structure and internal linking for better search engine crawlability

  • Optimized page load speed and mobile responsiveness for local search

  • Implemented schema markup for local business visibility

  • These improvements help potential patients find Quantum Therapy when searching for myofascial release in Portland

Building Online Presence & Authority

  • Advised client to establish social media presence on Facebook and Instagram

  • Integrated social media links throughout the website to drive engagement

  • Developed strategy for client to repurpose blog content for social media

  • Added backlinks to respected myofascial release experts and industry authorities

  • Connected with local Portland healthcare networks

  • Prominently featured client testimonials on the homepage to build trust

  • The organic traffic surge visible in the graph demonstrates the impact of this multi-channel approach in establishing Quantum Therapy as a credible, discoverable resource in Portland's wellness community

Outcomes & Impact

SEARCH RANKING

35th → 4th

Primary keyword ranking improvement

ORGANIC TRAFFIC

↑ Surge

Beginning one month after launch

BUSINESS GROWTH

2x Growth

Direct result of improved visibility

Key Takeaways

What I learned: I discovered the importance of comprehensive strategy over quick fixes. Julie initially asked only for SEO improvements, but I recognized that poor navigation and unclear content were equally limiting her growth. By taking a broader approach that combined UX redesign, content optimization, and SEO, I created much greater impact than SEO alone would have achieved.

Biggest lesson: Sometimes being a good UX designer means being an advocate for the user experience, even when it's not what the client asks for. Julie wanted SEO help, but I knew that improving search rankings wouldn't matter if visitors couldn't navigate her site or understand what she offered. By confidently recommending a website redesign alongside SEO, I addressed the real problems and doubled her business. Good SEO only works if users can actually use the website.