Quantum Therapy PC

Website Redesign & SEO Optimization

TYPE: Client Project

TIMELINE: 4 months (March 2023 - July 2023)

ROLE: Web Designer & SEO Specialist - Research, UX, UI Design, SEO Strategy, Implementation

Tools Used:

PROJECT OVERVIEW

Quantum Therapy PC, a Portland-based physical therapy clinic specializing in myofascial release, needed to expand their client base through improved online presence. Their outdated website and poor search visibility were limiting their ability to compete in Portland's competitive healthcare market.

Project Goals:

  • Modernize website design to better showcase professional services

  • Improve user experience and site navigation

  • Increase organic search visibility through strategic SEO

  • Establish stronger online presence in Portland's healthcare landscape

Before

After

THE CHALLENGE

Quantum Therapy PC faced critical barriers to growth:

Organic traffic remained stagnant before SEO and design improvements (Semrush, 2023)

Key Usability Issues Identified:

  • Poor Search Visibility – Ranking 35th in Google search results for key services

  • Outdated Design – Website didn't reflect the professionalism of their practice

  • Weak Online Presence – No social media integration or blog content

  • Limited Discoverability – Not appearing in searches when potential clients needed myofascial release services

These issues directly impacted their ability to attract new clients in a competitive local market where top competitors dominated search results.

RESEARCH & STRATEGY

To understand the competitive landscape and identify opportunities, I conducted systematic competitive analysis of top-ranking physical therapy providers in Portland.

Competitive Analysis

I analyzed the top competitors in Google search results to identify patterns in their success:

Key Findings:

SEO Strategy:

  • Top competitor strategically named their business "Portland Myofascial Release," using the primary keyword in their company name

  • Leading competitors consistently used "Myofascial Release Portland, Oregon" throughout their content

  • Some high-ranking sites maintained active blogs with regular content updates

Online Presence:

  • All top competitors had active social media profiles (Facebook, Instagram) linked from their websites

  • Successful competitors incorporated backlinks to industry authorities and professional networks

  • Sites featured patient testimonials and clear service descriptions

User Experience:

  • Clean, modern designs with professional photography

  • Clear service information and easy-to-find contact details

  • Mobile-responsive layouts optimized for local search

Key Insight: Competitors winning in search results combined strategic keyword usage with strong content marketing (blogs) and social proof (testimonials, backlinks to industry experts). To compete, Quantum Therapy PC needed both technical SEO improvements and enhanced online credibility.

THE SOLUTION

My approach focused on three strategic areas: website redesign for improved user experience, technical SEO optimization, and building online authority.

1. Website Redesign: Before & After

Before

After

The Problem: The site's outdated design and confusing navigation made it difficult for users to find information. The original main navigation menu (Home, MFR, About, Contact, Testimonials) scattered related content and buried critical resources like intake forms. While the client initially requested only SEO improvements, I identified that design and UX issues were limiting conversion potential and even if search rankings improved, the poor experience could drive visitors away.

The Solution: I recommended pairing SEO work with a complete redesign and navigation overhaul. The updated site features:

Navigation Restructure:

  • Moved testimonials to homepage (simplifying navigation and establishing trust upfront)

  • Created "About" dropdown menu organizing related content: About Us, What is MFR?, FAQs

  • Elevated "Intake Forms" to top-level navigation (addressing client concern about form discoverability)

  • Added "Blog" to main nav to support content marketing strategy

Design Improvements:

  • Modern, clean layout with clear visual hierarchy

  • Professional imagery reflecting quality of care

  • Improved information architecture making services easy to understan

  • Enhanced mobile responsiveness for on-the-go users

  • Prominent CTAs guiding users toward booking appointments

Why It Matters: Clear navigation helps users find what they need without frustration. By grouping related information (About, What is MFR, FAQs under one dropdown) and making intake forms immediately accessible, the redesign reduces unnecessary steps in the path from browsing to booking.

2. SEO Optimization

Keyword Strategy:

  • Integrated "Myofascial Release Portland Oregon" throughout site content naturally

  • Optimized page titles, meta descriptions, and headers with target keywords

  • Created location-specific content emphasizing Portland service area and local expertise

Content Development:

  • Encouraged and guided client to write her first blog post, establishing foundation for ongoing content marketing

  • Created educational content explaining myofascial release benefits in accessible language

  • Developed FAQ page addressing common patient questions and concerns

  • Structured content to answer search queries potential patients were asking

Technical SEO:

  • Improved site structure and navigation for better search engine crawlability

  • Optimized page load speed and mobile responsiveness (critical for local search)

  • Implemented schema markup for local business to enhance search visibility

  • Created SEO-friendly URL structure

3. Building Online Presence

Social Media Strategy:

  • Convinced client to establish first-ever social media presence on Facebook and Instagram

  • Created profiles positioning Quantum Therapy PC in Portland's wellness community

  • Integrated social links throughout website to drive cross-platform engagement

  • Developed strategy to repurpose blog content for social media, creating sustainable content ecosystem

Link Building & Credibility:

  • Added backlinks to respected myofascial release experts and industry authorities

  • Connected with local Portland healthcare networks

  • Prominently featured client testimonials on homepage

  • Highlighted professional credentials and expertise

Why It Matters: The client had no online presence beyond her website - missing opportunities for discovery, engagement, and trust-building. By creating an interconnected digital ecosystem (website → blog → social media), I helped create additional ways for potential patients to discover and connect with the practice.

Results

The combined redesign, SEO strategy, and digital presence expansion delivered measurable business impact within months of launch.

Measurable Outcomes:

  • Search Ranking Improvement: Moved from 35th to 5th place in Google search results for "Myofascial Release Portland Oregon"

  • Organic Traffic Surge: Significant increase in organic traffic beginning August 2023, one month after launch (Semrush)

  • Client Base Doubled: Business census doubled following website launch and SEO implementation

  • Established Digital Presence: Created first-ever social media presence (Facebook, Instagram) and blog

  • Improved Navigation: Intake forms became easily discoverable, addressing key client concern about patient onboarding

Client Testimonial

"Working with Laurie was one of the best decisions I've made for my business. Almost immediately after she launched my new website and did her SEO magic, my census DOUBLED. She was very professional and patient with my questions and queries, just a pleasure to work with! I'd highly recommend her if you're having trouble getting noticed online."

— Julie Merkl, Owner, Quantum Therapy PC

Key Takeaways

What Worked:

  • Advocating beyond the brief: Client initially requested only SEO, but addressing UX and navigation issues created significantly greater impact

  • Strategic navigation redesign: Elevating intake forms and organizing content logically removed key obstacles for users

  • Holistic digital strategy: Combining website redesign + blog + social media created multiple discovery channels

  • Competitive analysis as roadmap: Understanding top competitors' tactics provided clear, actionable strategy

  • Inspiring content creation: Encouraging client to write her first blog post established foundation for ongoing marketing

What I'd Do Differently:

  • Conduct user testing on navigation structure to validate information architecture decisions before launch

  • Set up more detailed conversion tracking to measure specific actions (form downloads, contact submissions)

  • Develop a content calendar earlier to help client maintain momentum with blog and social posts

  • Document patient journey more thoroughly to identify additional improvement opportunities

Biggest Lesson:

Sometimes the problem clients identify isn't the complete picture. The client thought she needed SEO help, but outdated design, confusing navigation, and lack of online presence were equally limiting growth. By taking a strategic view of her business goals (expand client base) rather than just executing her solution request (SEO only), I delivered comprehensive improvements that doubled her business.

For local service businesses, success requires multiple pieces working together: being found (SEO), building trust (modern design + testimonials), and removing obstacles (intuitive navigation + easy access to forms). This project reinforced that effective design strategy means solving the real problem, not just the stated one.

Organic traffic surge beginning August 2023, one month after site launch (Semrush, 2023)

Search ranking improvement from 35th to 5th position for primary keyword (SpyFu, 2023)